Just Do It: The Nike Spirit in the Corporate World
Author: Donald R. Katz Published: 1995-04
List price: $11.95 Our price: $9.00
As of: March 12th, 2010 11:29:45 AM
Customer comments on this selection.
A great look at the corporate giant: Nike This is a great book that gives a precise insight on what transformed a company that sold out of the trunk of a car into the multi-billion dollar company Nike now is! There is great emphasis placed on the marketing strategy of Phil Knight and his team! A great inspirational read!!
Great Nike Inside Story I found this early 90's insider's view of Nike to be well writen, interesting and overly informative. Too bad it's out of print now! I bought 10 copies to pass around my work for managers and exec's to read.
Excellent and interesting read I thought this was a very fascinating book to read. Whether or not you are a fan of Nike, this book gives insight into Nike's founder, Phil Knight, and the thought process that goes into making a great shoe.
Good book to read for info. on Nike I thought that this book was a good read because i have been a customer for Nike for many years now and so I got more information on how the company started and etc. But i did not like how Nike used poor labor to make their shoes and how they sell the shoes for more than they are made for. But anyways this was a good book to read on a powerful company.
Dwight H I think the book was ok it wasn't the best book I ever read. It shows how a small company like nike how it came from a small shoe company in the 70's to a big athltic shoe indutry.
A great look at the corporate giant: Nike
Great Nike Inside Story